Abusive Language in Sales Copy Writing

Quite a few marketers seem to honestly believe using abusive language in sales copy gives them a unique identity, establishes them as superior people and helps them close more sales. Quite a few marketing materials by so called successful people have attracted the attention of almost all internet copywriters.

What makes the marketing people think using abusive language gives them an edge in the marketplace?
The marketing technique is as simple as shocking the prospective customers, making them feel insignificant and taking advantage of their insecurities. Think about similar language using in face to face marketing efforts. Will a salesman be confident enough to use same abusive language when talking to a prospective customer?

Getting the attention of almost all the people who make a living writing proves the tactic has power. I agree, the shock and awe technique has power. How long will the power last? People want to be treated with dignity. If people begin see more and more so called sales letters filled with abusive language, it is serious problem for such copy writers.

With the click of a mouse they will be shutting out the abusive person shouting loudly about his achievements while belittling his or her stature with abusive language.

I don't feel the need of directly referring an abusive sales letter, because you copywriters have all seen it. You may be one among the copywriters who like to address prospective customers as significant creatures.
It is your futile attempts to wear a rowdy personality - it's time you begin using your copywriting skills before the sand beneath you thins away too much.

All Adwords Advices are not Equal

Invest $ 1000 today and get returns of $ 1237 day after tomorrow.

Use our newbie Adwords™ program to generate $ 97 a day, start today.

These are kinds of advertising flying in the net, wooing newbie internet marketers to a glittering world of Adwords advertising. The proponents of such campaigns make tall claims of sky touching CTR.

CTR (click through ratio) may be possible, what they actively try to hide will be ROI (return on investment). They will do the campaign themselves if they are so sure about the 50 to 200 per cent ROI they promise.

If you are completely new to Adwords advertising, keep in mind that you know nothing about the secrets of Adwords advertising. It is easy to come up with a $ 1 m advertising budget and roll out a full fledged campaign.

Such an attempt is very much like shooting in the dark. You may kill a hare, but will spend out all your resource without nothing much to show off.

Though it is pretty easy to start a campaign and roll out, there is more than creating a headline ad copy and bidding for the highest competitive keywords.

It is advisable to a newbie that you stay away from extremely competitive keywords. You can find less competitive keywords in just any niche industry.

Start out with a specific geographic area; say Los Angeles or New York. Make maximum use of the initial phase to learn more about the working of CPC advertising techniques. Suppress the extra confidence you feel that you will never fail.

First come up with a set of 20 Adwords copy to sell the same item. Set the campaign to show these ads more evenly. Check the impressions-CTR. You will be able to find which ads perform better than the other. Cut the less performing ones.

If you let Adwords bidding system to automatically choose ads that perform well, it will quickly put into dustbin the ads that get lesser hits. It is possible that such ads may perform better and give you more results.

Continue the process till you end with two best performing ads (for a single marketing purpose). Always better the two ads by integrating additional performing elements or removing blocks within the copy. Never ever be satisfied with a single ad. Run two ads simultaneously, even after you are many years in the business.

There is no perfection, only excellence.

If you fail to plan long term, you plan to fail. It is not a nice sight to see you broke.

Designing Adwords Landing Pages

There is quite a bit of confusion about Adwords landing pages recently. For business people and merchants, there is no room for any confusion.

The landing pages must be easily converting. If the conversion rate is low, the main reason is poor designing of the page.

People click through to your page because they were searching for something and your ad promised to deliver what they were seeking.

See the point there? Visitors reached your page thinking you deliver what they were searching for.

The business has a responsibility here – provide what you have promised. Don’t make people guess for a second where they can go from the page or how they can complete the signup or put an order for the product you sell.

You also need to provide more information about the product and your company.

There should be clearly visible links, probably on the top (and bottom) horizontal menu bar to any page the visitor may like to go.

There should also be a BUY NOW button. This will allow the visitor put an order straightaway. It will not be the case always, customers do need to find more about the product they intend to buy and about the company they are doing business with.

It may sometimes be hurting for website designers to design functional web pages instead of filling pages with distracting visual elements.

Let the visual elements functionally support the purpose of the page.

The Features I Look for in Google Ads

Google Adwords advertising is so cool to get the exact visitors you choose. Then again, the business people are committed to provide what their visitors seek in the shortest possible time. Visitors to the site are NOT ready to browse through all the pages to find product info, contact info and physical location of the business etc.

With present type of ads, we can lead the visitor to only a single page – it can be either product description page, signup page, ‘buy now’ page, or simply the homepage.

The requirement is simple; let the visitor be able to visit any of the page he/she chooses to visit with the first click on the ad. This is possible by including different landing pages in a single ad unit.

Such a system can work like expandable maps that appear next to search results or like the one in ‘click to call’ ads.

Adwords ads appearing in Adsense publishers’ network have a wide clickable area. There are chances of unintentional clicks. Providing links to multiple landing pages on single Adsense Ad unit not only provides different options for the visitors, but also avoids unwanted or unintentional clicks.

Adsense Optimization Tips for Beginners

Adsense can give significant income if you know how to optimize your pages with in-depth content.

Adsense Ad Placement Tips
Where and how you present your adsense ads also has a significant impact on CTR and revenue you generate.

# Place an image ad towards the top of the page. It can be just below, above or by the side of page headline. The last one proves to be more efficient. Many bloggers place ads just above their posts. I don't place ads like that. (It is not either possible with Beta Blogger). Taking the ad to above blog title is OK.

# Put a wide format Ad (a big square) at the base of an article or a blog post or at the end of comments.

# Adsense tip for forum publishers. Put a leaderboard between first post of a thread and its first reply. Leaderboard usually performs well between forum posts.

# Many Adsense experts suggest placing a wide skyscrapper towards the right of page, probably near the scroll bar. They say it increases chances for better CTR.

Adsense Color Combination

The two main types of Adsense ad formating are merge-in and stand-out. Merge-in ads that gives the feel of very much part of the page has better chances of getting clicks than stand out types.

# Match border and bg color of Google ad to the color of its immediate surroundings.It is OK to make the text and url in the ad appearing as part of your page. But never hide ad elements like text or url by matching them against the background. Such cases will not be left unnoticed and you will find the text and url standing out soon.

# When trying to place your ad as stand out one, make sure you create a separate field (like a table box). Make the color of the box, ad border and ad bg the same, but different from the surroundings. Putting the Adsense ad in a box, just bigger than the ad usually looks good on a page.

Optimizing Content for Adsense

# Sorry to start with the obselete - use the main keyword and its variations in a descriptive manner. Dont ever compromise the flow of reading with induction of keywords. The point is to fill your website with lot of content pages.

# Use keywords in sub titles using 'H', 'B' or 'STRONG' tags. Include at least three such headlines with descriptive
keywords/key phrases.

# Link to at least three content pages. The target pages can be from your own website or blog, but has content on quickly identifiable topic. The anchor text also has target keyword.

# Try Adsense Section Targeting
Here a section of your content is ear marked for Google to consider for serving ads. See Google Adsense Section Targeting instructions for details.

More Adsense tips from other websites and blogs

Blog Adsense optimization tips at Adsense official blog http://adsense.blogspot.com/2006/01/blogtimize.html

Adsense optimization with PubRevenue
http://pubrevenue.com/adsense-optimization-tips

Labnol's advice on Adsense optimization
http://labnol.blogspot.com/2006/08/google-adsense-game-fun-approach-to.html

Hope it is beneficial for you readers.

Blogads Ad Network

Blog Ads, located at http://BlogAds.com offers blog writers sell advertising space of their blogs to advertisers who want to get exposure for their products through the network of participating blogs.

The ad formats from Blog Ads are quite attractive, with lot of space for an image and a very long description.

This is not CPC or cost per click advertising. Blog publishers and advertisers can agree upon a rate for publishing the ads. The contract is for a week, a month or for three months. Publishers can review their prices.

Blog Ads take a commission from the price.

Since the advertising space is purchased directly by the advertisor, a publisher needs to ensure that the advertisement will be displayed on a prominent location, mostly top in the page.

It is a bit trickier than Adsense because of the bargain process involved. Also if your blog is not that popular, advertisors will not be interested in your blog.
Signing up for blogads is not open for all, but someone has to invite you to the publisher network (I didn't get an invitation till now).