Top Six Adwords Copywriting Tips for Newbies

Copywriting for Adwords is a very pleasant task. In 10-15 words you say the complete story of your offer, prompting the visitor to check your offer out.

Adwords copywriting experts and in-house Adsense managers use different copywriting techniques, all of which are not known to the external world. However, there is a pattern in ads that work and ads that doesn't.

Adwords copywriting as you see is restricted by space and you have to take maximum use of the words you use. Google itself has provided certain guidelines to better adwords copywriting at ++++.m,sfa/.

1. Mention one benefit of using your product or service in the headline



eg.

• Increase traffic by 200%
• 
  Triple your profits in four weeks
• 
  Expert Advise on CPC Campaigns
• 
  Best ROI from PPC Advertising
• 
  List your services in 143 directories


2. Use Keywords in body

eg.

• Effective SEO Services from Royal Media
• 
  Give more muscle to your PPC Campain
• 
  Best Directory Listing Service
  
3. Close with a call to action




eg.

• Try Royal SEO services today
• 
  Advertise with Royal Network Now

Google doesn't allow catchphrases like 'click here' which directly initiate a click in Adwords PPC advertising copywriting.

1. Use numbers wherever possible.
   

   eg.

• Increase traffic by 200% in 3 days
• 
  400 inbound links in two weeks
  
2. Include Prices



Including prices in the ad copy has several advantages. The first is that it reduces unqualified clicks to a minimum. That is people who are not willing to pay your price will not be interested in clicking on your ads too. You save precious advertising money for qualified clicks, where people will be actively considering your offer.

eg.

• List of 1200 business directories, $ 50 only
• 
  Adwords Campaign Management, starting at $ 450 a month
• 
  Try free Adsense tools from Royal Media (free is also a price)
  
3. Create Multiple Variations of Same Campaign

The thing you can do is create an Adwords campaign and prepare 20-30 possible variations of the same Ad, with slight differences. Track the performance of each ad. Some perform better than others. Combine the features of better performing campaign.

You will also find hundred other expert advise from gurus and experts. What works for me may not work for you. Starting with basic guidelines, this will be the way you quickly experience lesser costs, better conversion rates and higher ROI.

Google Must Check these Click Frauds

Different Adwords/Adsense click frauds and checking methods

Google Adwords, the Cost per Click (CPC) advertising program is indeed an effective way for advertisors reach potential customers. There are some weaknesses in the model, which are promptly taken advantage of by fraudsters. The ignorance or arrogance of a few of Adsense also cause advertisors lose faith in this program.

Adwords Clicks Generated by Competitors:
This is perpetuated mainly by competitors of a business, who deliberately click on competitors ads to ensure the resources are spent without any return to the advertisor. Advertisor sees advertising amount slipping through his fingers. Competitors make a keyword search at Google.com and click on the advertising.

Adwords click frauds by Adsense Publishers:
This type of click frauds are mainly through Adsense publishers. Adsense is the program for website publishers, in which Google shares Adwords ads with publishers willing to share their advertising space inventory. Google identifies the context of the page in which advertising space is available and serves relevant advertising. Publisher gets paid when someone clicks on the ads displayed on their pages.

Adsense publishers, some out of ignorance and pure arrogance not to read the terms of conditions, click on the ads in their own pages for the sake of some extra revenue.

Adsense publishers, a few of them have even gone overboard by hiring people from other countries, say Bangladesh or Pakisthan, solely for the purpose of clicking the ads on their pages.

Some Adsense publishers are even smarter. They hire people to chat through public chat features offered by instant messaging services like Yahoo Messenger, MSN Chat etc. They duty of the employees is to represent themselves as women of 20-23, chat to the visitors, ask them to visit the publisher page. They also ask to click on the 'links on the left', misrepresenting Google Ads as some plain links. That is all they want. It is a serious, almost undetectable condition, in which the clicks are generated from over different physical locations.

Advertisors Clicking their own Ads:
Sounds funny? Some advertisors do plan to click on their own ads, so that their ads will not be banned by Google Adwords. Google avoids ads that fail to generate clicks. By clicking their own ads, they hope their ads stay longer in the network. This can also can be semi-skilled Adwords agents promising n number of clicks per day. This is ignorance on part of advertisors and they are shooting at their own feet.

Possible Solutions for Adwords Click Frauds
Pattern give directions to anomalies. With Adwords click frauds, except in certain cases apparently lack a detectable pattern. Note the word apparently. It doesn't mean fully. In fact there is a pattern that Google can watch for.

The CTR of such a publisher or advertisor will be abnormally high, much higher than industry average.

The first thing to look for the amount of time a visitor spends at the landing page. If the visitor leaves the resulting page immediately after loading the page, it can be a sign of click fraud. Poor visitor retaining can also occur due to inaccurate targeting of keywords.

There are several sub-patterns within this pattern.

The visits are from same IP address.
If a visitor continuously click on a specific ad, it can be a clue to competitor click fraud.

Several Adwords click from same IP address
Several adwords clicks on different ads of no apparent relation can be the sign of a 'click-farm'. The 'employee' hired from another country gets a list of webpages to visit and make clicks for the publishers.

Immediate Ad click
A publisher gets clicks within moments of loading the page, with no apparent multiple page views. Get alerted about an IM-Chat-based click fraud. The visitor may or maynot stay on the landing page for a few moments, but will leave because he or she has nothing of interest in the resulting page.

Sadly, most of the criteria that fits Adsense click fraud also fits better performing Adwords ads or Adsense publisher pages. Advertisors use Adwords to get qualified visits to their site. The goal of the advertisors can be a product sale, a signup or spreading word about their movement. With click frauds, the advertisors will only be throwing their money in the air. Finding a way to prevent click frauds thus becomes the logical step towards ensuring income for Adsense publishers on the long run. Because it is from advertisors that the money comes from.

What Google Adsense is

Adsense from Google, is the main income source for many a website owners, blog writers, forum publishers and almost all types of content publishers on the net. Google Adsense serves advertisements to webpages and pays publishers whenever a visitor click on an ad in their web page. The ads come from Google Adwords, the pre-eminent pay per click (PPC) advertising program heralded by Google.

Any publisher of blogs, forums or websites of any number of daily hits can apply for an Adsense account and almost immediately approved as a publisher. The publisher then needs to copy and paste a piece of Javascript code to the page template (HTML, CSS etc). The code is copied after personalizing the size and color of the ad layout using an easy to use palette. There are also image ads. One can choose to display text-only ads, image ads or accept both as per availability.

Adsense for Search is another option of income for publishers in which, the publisher can offer Google search from his/her site. Adsense referrals are also available now. There are presently four of Google products available in referral program - Adsense, Adwords, Picasa photo editing software and Google Pack, a pack of software suites.

Adsense policy requires a publisher does not click on ads served to his/her pages. Soliciting clicks by phrases like 'click here' 'click on the links in the box' etc are also not allowed. The great revenue source has prompted many publishers find alternative ways to generate artificial clicks, which has given rise to large-scale click-fraud. Click fraud is the practise of artificially generating clicks with the help of bots or people.

There are reports about a dating site retracting paid structure to utilize Adsense as revenue source. Their revenue increased after they stopped asking users to pay. Bloggers and other small scale publishers depend heavily on Google Adsense for their revenue. Managing Adsense is the easiest task, as they don't need to sign up for hundreds of affiliate programs for revenue source.

Something PersonalAdsense is the sole reason I started blogging. I will use Adsense in this blog once I build enough content posts on varying topics.

Hey dear reader are you a blogger or a website publisher and uses Adsense? What is your experience with Adsense? It is not legal to disclose details like CTR, CPC etc. But it is OK to disclose total monthly income. Do you have any specific techniques to attract more clicks? Do take some time to leave a comment below.