Prince's Palace

Top Six Adwords Copywriting Tips for Newbies

Copywriting for Adwords is a very pleasant task. In 10-15 words you say the complete story of your offer, prompting the visitor to check your offer out.

Adwords copywriting experts and in-house Adsense managers use different copywriting techniques, all of which are not known to the external world. However, there is a pattern in ads that work and ads that doesn't.

Adwords copywriting as you see is restricted by space and you have to take maximum use of the words you use. Google itself has provided certain guidelines to better adwords copywriting at ++++.m,sfa/.

Mention one benefit of using your product or service in the headline

eg.

Increase traffic by 200%
Triple your profits in four weeks
Expert Advise on CPC Campaigns
Best ROI from PPC Advertising
List your services in 143 directories

Use Keywords in body

eg.

Effective SEO Services from Royal Media
Give more muscle to your PPC Campain
Best Directory Listing Service

Close with a call to action

eg.

Try Royal SEO services today
Advertise with Royal Network Now

Google doesn't allow catchphrases like 'click here' which directly initiate a click in Adwords PPC advertising copywriting.

Use numbers wherever possible.
eg.

Increase traffic by 200% in 3 days
400 inbound links in two weeks

Include Prices

Including prices in the ad copy has several advantages. The first is that it reduces unqualified clicks to a minimum. That is people who are not willing to pay your price will not be interested in clicking on your ads too. You save precious advertising money for qualified clicks, where people will be actively considering your offer.

eg.

List of 1200 business directories, $ 50 only
Adwords Campaign Management, starting at $ 450 a month
Try free Adsense tools from Royal Media (free is also a price)

Create Multiple Variations of Same Campaign

The thing you can do is create an Adwords campaign and prepare 20-30 possible variations of the same Ad, with slight differences. Track the performance of each ad. Some perform better than others. Combine the features of better performing campaign.

You will also find hundred other expert advise from gurus and experts. What works for me may not work for you. Starting with basic guidelines, this will be the way you quickly experience lesser costs, better conversion rates and higher ROI.

Google Must Check these Click Frauds

Different Adwords/Adsense click frauds and checking methods

Google Adwords, the Cost per Click (CPC) advertising program is indeed an effective way for advertisors reach potential customers. There are some weaknesses in the model, which are promptly taken advantage of by fraudsters. The ignorance or arrogance of a few of Adsense also cause advertisors lose faith in this program.

Adwords Clicks Generated by Competitors:
This is perpetuated mainly by competitors of a business, who deliberately click on competitors ads to ensure the resources are spent without any return to the advertisor. Advertisor sees advertising amount slipping through his fingers. Competitors make a keyword search at Google.com and click on the advertising.

Adwords click frauds by Adsense Publishers:
This type of click frauds are mainly through Adsense publishers. Adsense is the program for website publishers, in which Google shares Adwords ads with publishers willing to share their advertising space inventory. Google identifies the context of the page in which advertising space is available and serves relevant advertising. Publisher gets paid when someone clicks on the ads displayed on their pages.

Adsense publishers, some out of ignorance and pure arrogance not to read the terms of conditions, click on the ads in their own pages for the sake of some extra revenue.

Adsense publishers, a few of them have even gone overboard by hiring people from other countries, say Bangladesh or Pakisthan, solely for the purpose of clicking the ads on their pages.

Some Adsense publishers are even smarter. They hire people to chat through public chat features offered by instant messaging services like Yahoo Messenger, MSN Chat etc. They duty of the employees is to represent themselves as women of 20-23, chat to the visitors, ask them to visit the publisher page. They also ask to click on the 'links on the left', misrepresenting Google Ads as some plain links. That is all they want. It is a serious, almost undetectable condition, in which the clicks are generated from over different physical locations.

Advertisors Clicking their own Ads:
Sounds funny? Some advertisors do plan to click on their own ads, so that their ads will not be banned by Google Adwords. Google avoids ads that fail to generate clicks. By clicking their own ads, they hope their ads stay longer in the network. This can also can be semi-skilled Adwords agents promising n number of clicks per day. This is ignorance on part of advertisors and they are shooting at their own feet.

Possible Solutions for Adwords Click Frauds
Pattern give directions to anomalies. With Adwords click frauds, except in certain cases apparently lack a detectable pattern. Note the word apparently. It doesn't mean fully. In fact there is a pattern that Google can watch for.

The CTR of such a publisher or advertisor will be abnormally high, much higher than industry average.

The first thing to look for the amount of time a visitor spends at the landing page. If the visitor leaves the resulting page immediately after loading the page, it can be a sign of click fraud. Poor visitor retaining can also occur due to inaccurate targeting of keywords.

There are several sub-patterns within this pattern.

The visits are from same IP address.
If a visitor continuously click on a specific ad, it can be a clue to competitor click fraud.

Several Adwords click from same IP address
Several adwords clicks on different ads of no apparent relation can be the sign of a 'click-farm'. The 'employee' hired from another country gets a list of webpages to visit and make clicks for the publishers.

Immediate Ad click
A publisher gets clicks within moments of loading the page, with no apparent multiple page views. Get alerted about an IM-Chat-based click fraud. The visitor may or maynot stay on the landing page for a few moments, but will leave because he or she has nothing of interest in the resulting page.

Sadly, most of the criteria that fits Adsense click fraud also fits better performing Adwords ads or Adsense publisher pages. Advertisors use Adwords to get qualified visits to their site. The goal of the advertisors can be a product sale, a signup or spreading word about their movement. With click frauds, the advertisors will only be throwing their money in the air. Finding a way to prevent click frauds thus becomes the logical step towards ensuring income for Adsense publishers on the long run. Because it is from advertisors that the money comes from.

What Google Adsense is

Adsense from Google, is the main income source for many a website owners, blog writers, forum publishers and almost all types of content publishers on the net. Google Adsense serves advertisements to webpages and pays publishers whenever a visitor click on an ad in their web page. The ads come from Google Adwords, the pre-eminent pay per click (PPC) advertising program heralded by Google.

Any publisher of blogs, forums or websites of any number of daily hits can apply for an Adsense account and almost immediately approved as a publisher. The publisher then needs to copy and paste a piece of Javascript code to the page template (HTML, CSS etc). The code is copied after personalizing the size and color of the ad layout using an easy to use palette. There are also image ads. One can choose to display text-only ads, image ads or accept both as per availability.

Adsense for Search is another option of income for publishers in which, the publisher can offer Google search from his/her site. Adsense referrals are also available now. There are presently four of Google products available in referral program - Adsense, Adwords, Picasa photo editing software and Google Pack, a pack of software suites.

Adsense policy requires a publisher does not click on ads served to his/her pages. Soliciting clicks by phrases like 'click here' 'click on the links in the box' etc are also not allowed. The great revenue source has prompted many publishers find alternative ways to generate artificial clicks, which has given rise to large-scale click-fraud. Click fraud is the practise of artificially generating clicks with the help of bots or people.

There are reports about a dating site retracting paid structure to utilize Adsense as revenue source. Their revenue increased after they stopped asking users to pay. Bloggers and other small scale publishers depend heavily on Google Adsense for their revenue. Managing Adsense is the easiest task, as they don't need to sign up for hundreds of affiliate programs for revenue source.

Something PersonalAdsense is the sole reason I started blogging. I will use Adsense in this blog once I build enough content posts on varying topics.

Hey dear reader are you a blogger or a website publisher and uses Adsense? What is your experience with Adsense? It is not legal to disclose details like CTR, CPC etc. But it is OK to disclose total monthly income. Do you have any specific techniques to attract more clicks? Do take some time to leave a comment below.

Who Controls Law and Order in Kerala?

Reading the newspapers of Dec 9 Saturday, a doubt crept into my mind, Who controls law and order in Kerala, police or politicians at power?

I now believe law and order is controlled solely by people at power, in a way they like it.

Read the stories of a raid conducted at a recording studio in Cochin by anti-piracy wing, which was promptly interfered by home department. Inspector General of Police (Anti Piracy Cell) Rishi Raj Singh was asked to immediately stop the raid, which when he refused was presented with an order stating he was removed from the IG post and all his positions as high ranked IPS officer taken off of from him.

Read it in another way, if you are a policeman, looking to do your duty as is described in the law books and police rules, you may be suspended from your post any moment, even when you are in the midst of doing your duty. Increadible, nah?

P.S. the abovesaid studio is owned and operated by the wife of another IG of Police, Tomin Thachankari. But thanks to Chief Minister of Kerala, VS Achuthanandan who ordered to re-instate IG back at his position, which helped continue the raid after a two and a half hours.

{About some insider party politics: VS Achuthanandan was censured by state committee of Communist party not to put his nose un-necessarily into the matters of home-department}

Now, it is clear that police can't make their moves to catch thieves and pirates.

Other (not so nice) stories from within Thiruvananthapuram City.

An RSS activist, Krishna Kumar bombed and hacked to death in day light while he was travelling with his friend at Kodunganoor near Vattiyoorkavu - Dec-1.

V Babu, the driver at Rajasthan Jewellery at Chirayinkeezhu killed on road by a gang of six.

Sasikumar of Kuttiyani near Vattappara hacked to death on Nov 29.

A gang of seven attacks Samod (19) at Panavila Jn, near Bakery Jn in the City - Dec-1.

Sadasivan from Anad stabbed at Murinjapalam in the city - Dec-3.

Abhilash from Thirumala man-handled at his house - Dec-3.

Gang attack at Sagara Plus Hotel DPI Jn - Dec-3.

Most interesting item is yet to come, read carefully.

A group of CPI(M) and DYFI activists show their superiority over police by attacking Police Station at Venjaramoodu.

I pity police; what will they do if lay people like me start attacking them? Policemen had to think twice before taking action against the culprits of any of the above incidents, because they don't know when they get a fax from higher office asking them to leave their position at the moment.

Don't you now think Kerala really is God's own country. Yeah, I too thought so, but now I know it may still be God's own country, but Devil has succeeded in filling the land with his own agents.

Hey, fellow readers from Kerala, what do you think about the raid, the aftermath and the frequent gang attacks? Leave a comment below.

Purpose of My Blogging

Who Am I Blogging For?Getting your thoughts and ideas in words is an excellent way of giving more clarity to the thoughts. Others may not believe it, but I do. Yeah, this blog I start is an expression of my ideas, thoughts, experiences and things I know.

Target? Myself.

I don’t care what others think about what I think or my ideas. Only thing I care is clarification of my ideas to myself.

What to write about or what to blog about are literally not a matter of concern – for me. Anything that comes to my mind will take form and shape in my palace.

Probably my father had great ideas about me and my brother – hence put the royal term ‘Prince’ in our names.

Yeah, I now think everything connected to me must be royal – like Prince’s Palace.

I do appreciate suggestions and directions about adding ambience to my palace. Have any idea? Leave it in the form of a comment. Why not publish my email address? I already have more than enough junk mail hitting my inbox daily. I am not averse of sharing my email id with real people.

Then again about the purpose of my blog – it is to give a solid form of my thoughts, ideas and experiences about everything in my kingdom called my life.

There will be philosophy, ranting, technology, places, food… In other words there is nothing absent from here. The readers are never advised to appreciate any of my thoughts – you may be at sea afterwards.
Welcome

How to Write Something from Nothing

It is a common problem for me to find an exact topic to write about. The title is some quite misleading I agree, it never comes something out of nothing or void. Yet again I am going to write down what I don’t when I don’t have anything special to write about.

Check Google News and Yahoo News technology sectionsIn most cases I find a new software, mobile phone, TV, car, motorcycle, etc that catch my eyes. Most times it is software – I usually download the free-trial versions and check out the functionality. The latest software I checked is Adobe Digital Editions. Write what you feel about the new thing.

Hit a new restaurant and appreciate their serviceIf technology is not your cup of tea, move in a different direction you have never tried and reach a new place and try out a new restaurant. What is the food like, is there any specialty in the dress of waiter/waitress, how do they handle the bill, how is the seating like, what kind of food presentation – you have more than enough things to write about.

Play with a puppy, kid or with your grandpa or grannyAnd write about the experience.

See a new movie/read a new book of genre you have never triedAnd write what you think about it
Learn a secret scienceSince reading da Vinci Code, my favorite is kryptology. I haven’t made any major inroads till, yet it is an amusing new experience. Write about cryptology or the experience of learning something new.
Have you been ill lately? How was the experience at the hospital? A good topic tingling?

Do you like what celebrities do?Writing something about celebrities is always a good way of attracting the fans of that particular celebrity. If taken board, you can even criticize for the sake of criticism, but be prepared for the kind of attention you attract.

Team Work and Lonely Tuskers

I have been reading about the employability status of Kerala youth. The second criticism about guys and gals of Kerala is that they are poor team players. The first one being lack of (proper) communication skills. Are we poor team players and better lonely tuskers?

I have a made a soul searching exercise – am I really a team player? I am quite confused if I can be a team player. My work - copy writing and content writing - is always a lonely task. I don’t have the chance to ask for help from someone else whenever I get a writers bloc. I am happy to tread a lone path.

Does it mean I am a poor team player? I really don’t have an idea, I have never been in a team except when I used to play cricket, making a village path pitch and two rubber estates on either sides field. Yeah, I played as a team member. Yeah, there was not a captain in most of the occasions. Make decisions as the game go on. At times we win and at times we lose. Sometimes we get big victories against stronger teams. I remember personal accomplishments like five wickets in three overs more clearly than any team accomplishments. I also remember quick outbursts by different players at different times to drastically alter the progress of games.

Does it again mean I am more a chess player than a soccer player? I don’t care whatever you think.